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Thread: Hobby Lobby International Rebrands to Become Hobby Express

  1. #1

    Hobby Lobby International Rebrands to Become Hobby Express

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    BRENTWOOD, Tenn.(Dec. 11, 2013)

    Hobby Lobby International, a 50-year-old hobby store that sells radio control airplanes, helicopters, cars, boats and more in-store, catalog and online, announces it will change its name to become Hobby Express and begin selling online at hobbyexpress.com.

    The decision for the re-brand came after many customers experienced confusion between Hobby Lobby International, Inc. and a similarly-branded business. With the emergence of social media and online shopping, the naming confusion was negatively impacting customers’ experience with the Hobby Lobby International, Inc. brand.

  2. #2

    What's happened

    Quote Originally Posted by MarkS View Post

    BRENTWOOD, Tenn.(Dec. 11, 2013)

    Hobby Lobby International, a 50-year-old hobby store that sells radio control airplanes, helicopters, cars, boats and more in-store, catalog and online, announces it will change its name to become Hobby Express and begin selling online at hobbyexpress.com.

    The decision for the re-brand came after many customers experienced confusion between Hobby Lobby International, Inc. and a similarly-branded business. With the emergence of social media and online shopping, the naming confusion was negatively impacting customers’ experience with the Hobby Lobby International, Inc. brand.
    What is happening, Do you need to change cutters? where are the Telemasters?

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