There is NO programming for ESC's.
They come from the manufacturer being already set up for the plane they are installed.
The one thing that you can program is the throttle starting point.

Turn on the transmitter and put the throttle all the way up to maximum
then plug in the airplane battery, wait for two quick beeps and then pull the
transmitter throttle stick down to low.
Then check the motor to verify it's throttle response to the stick.
This is only useful if the motor does not start immediately, but rather engages at 1/4 to 1/2 stick travel."